![]() ![]() This is the story of the making of Captain America: Civil War. Little did we know that the third Captain America movie would not only propel the story of Steve Rogers forward, but introduce two exciting new MCU additions and set the table for character dynamics that wouldn’t be resolved until Avengers: Endgame. ![]() Indeed, after tapping the unexpected duo of Joe and Anthony Russo to helm the gritty, 70s-thriller-inspired Winter Soldier, Marvel went ahead and locked them down for Captain America 3 before Winter Soldier even hit theaters. Way To Blue is a global integrated communications agency, delivering insight led strategy and creativity for clients across the film, entertainment and retail industries.“How the MCU Was Made” is a series of deep-dive articles that delve into the ins and outs of the development history, production, and release of all the Marvel Studios movies.Ĭaptain America: The Winter Soldier is held in high esteem by many Marvel Cinematic Universe fans, but Marvel Studios knew what it had on its hands before the film was even released. The Way To Blue Intent algorithm is based on a combination of social conversation search queries combined with proprietary methodology developed over numerous studies into the film and entertainment Industry. The partnerships with Wix and Coke resulted in the two biggest YouTube Views for all the movie spots show during the Superbowl. ![]() Tying up with brands was a savvy strategy for ‘Kung Fu Panda 3′ and Ant-Man, and Hulk. ‘Deadpool’s cheeky Superbowl spot resulted in the biggest bump in Facebook likes with the official page landing an additional 146,366 likes post the big game. ‘The Jason Bourne’ reveal landed in third place both in terms of overall buzz, with 60,081 mentions and 3,322 saying how they couldn’t wait to see the new film. However ‘The Jungle Book’ secured the highest Intent To View score, with 6,112 of those mentions expressing a desire to see the film as a result of the Superbowl footage. ‘Captain America’ secured the highest volume of buzz with 129.413 mentions, ‘The Jungle Book’ swinging into second place with 65,720 mentions. ![]()
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